Our Product: FeedMe is a closed-loop marketplace that connects verified farmers with busy city dwellers. We focus on providing consumers with reliable, consistent produce and the convenience of fast, on-demand delivery. Our traceability features allow customers to verify the freshness and origin of their food, restoring confidence in the food supply chain.

What FeedMe Offers: FeedMe directly connects consumers to trusted farmers, delivering fresh, chemical-free produce on-demand within 90 minutes. This service allows customers to enjoy fresh food from the comfort of their homes, with quality assurance and traceability features ensuring authenticity and consistency.

Our Motivation: Nigeria and Africa are rich in agricultural resources, yet the fresh produce supply chain remains inefficient and disorganized. While other regions have significantly modernized their food systems, accessing authentic, chemical-free farm produce in urban areas in Africa has become increasingly difficult. Consumers have to navigate chaotic markets and conduct all sorts of checks to ensure product quality and safety. FeedMe was created to address these issues, offering a simplified, reliable solution to improve the agro-produce supply chain.

Our Solution: FeedMe is a tech-driven marketplace connecting consumers directly to verified farmers, offering fresh, chemical-free produce with full traceability. Our platform ensures that busy individuals can receive high-quality produce through on-demand delivery within 90 minutes, eliminating the need for stressful market visits. By cutting out dishonest intermediaries, FeedMe guarantees consistent product quality, while our traceability features provide transparency on food origins, rebuilding trust in the supply chain.

Key Customer Segments: FeedMe serves a variety of customer groups:

• Busy Urban Professionals: Valuing convenience, they can order fresh produce without enduring crowded markets.
• Health-Conscious Consumers: They prioritize chemical-free, organic food and trust FeedMe’s traceability features.
• Families and Home Cooks: Seeking affordable, high-quality ingredients for daily meals, FeedMe offers them consistent produce.
• Senior Citizens and Less Mobile Individuals: Convenient doorstep delivery allows them to receive fresh produce with ease.
• Eco-Conscious Consumers: They appreciate FeedMe’s eco-friendly sourcing practices and choose it to reduce their environmental impact.

Solving Pain Points: FeedMe addresses key issues in the traditional fresh produce supply chain:

• Convenience: Consumers no longer need to navigate chaotic markets to purchase fresh produce.
• Trust & Authenticity: FeedMe delivers fresh, verified produce directly from farmers, resolving concerns over chemical treatments and misrepresentation.
• Risk-Free Fresh Produce Delivery: FeedMe offers a 100% refund policy. If a customer is dissatisfied with their order, they can request a full refund with no hassle, reflecting our confidence in the quality and authenticity of our products.
• Quality & Consistency: The direct connection between farmers and consumers ensures a steady supply of high-quality, fresh produce.
• Transparency: Customers can trace their food’s origins, rebuilding trust in the supply chain.

Unique Insight: A survey of over 500 Lagos residents revealed that 87.2% still depend on local markets, despite the inconvenience and inconsistent quality. Only 13% purchase fresh produce online, citing concerns about freshness and delivery. More than 90% expressed dissatisfaction with current market conditions and a strong desire for a more convenient, reliable alternative. FeedMe addresses these concerns by offering quick and dependable access to fresh farm produce, designed specifically for the needs of busy consumers.

Market Opportunity: FeedMe operates in a vast market, with a potential value exceeding $100 billion in major African cities. In Lagos and Abuja alone, the Total Addressable Market (TAM) is $5 billion and $2 billion, respectively. FeedMe’s Serviceable Available Market (SAM) stands at $2.3 billion in Lagos and $1 billion in Abuja, driven by growing demand for reliable, high-quality farm produce from Africa’s expanding urban population.

Conclusion: FeedMe offers a groundbreaking solution to Nigeria’s disorganized fresh produce supply chain. By connecting consumers directly with trusted farmers, we guarantee the authenticity, freshness, and quality of our products, all while providing convenient delivery. FeedMe is more than just a marketplace—it’s a platform designed to promote trust, convenience, and healthy eating across Nigeria.